Spotify suggestions12/23/2023 ![]() ![]() Here’s what kind of analyses they’ve been running behind the scenes to understand what their users like to hear. So, how exactly is Spotify doing this? We know that they have reams of data they’ve collected from listeners ( 381 million monthly active users at last tally). A FiveThirtyEight writer once mused that Spotify seemed to know him better than he knew himself. (If you feel up to it, you can let an outside AI judge your Spotify). It might be that seeing a narrative (now with a hint of an emotional arc) created around the songs that shaped your year always feels a bit personal, and at times, revealing. We care about this kind of insight even if intuitively, we know that it’s just music, and what’s more, we all know that we’re not the only fans of Taylor Swift or Lorde. They discovered that laying out a user’s personal listening history data actually allowed them to “reflect on their identities as listeners,” and it let them see if they were only listening to music while working, or if they had periods of intense obsession with a specific artist. The researchers showed 10 users their personal data profiles based on their Spotify account that had information about their top songs (of the past month and all time), top genres, how many playlists they created, and when they listened to Spotify. ![]() (The mood board and blended playlists are new this year.)Īll of this raises the question: What’s the idea behind showing users how they consumed music? A clue might lie in a study the Spotify research team wrote about last May. You can now also “ blend” your year of music with that of a friend’s into a melded playlist. This year, Spotify’s personalized rundown of your 2021 soundtrack features your most-played artists, songs, genres and even a music mood board in a click-through interactive story. Every person you follow seems to be screenshotting their top artists and songs, and floating them across social media, providing a condensed aural history of their year. On the first day of December, everyone unwraps their “Wrapped” lists from music streaming app Spotify. ![]()
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